For scaling coaches & course creators
Your dashboard says one thing. Your bank account says another.
You’re scaling, and real money runs through your funnels, automations, and CRM every day — you can’t afford a backend you don’t trust. I take full ownership of that tech, so your numbers finally tell the truth and you always know what’s driving revenue.
Book a Backend Discovery CallFree, 30 minutes, no pressure — you’ll leave with clarity either way.
The tech was supposed to make this easier
Somewhere along the way, the tech became the problem.
You invested in the tools. You set them up — or paid someone to. And for a while, it worked. But now you’re scaling. A launch here, ad spend there, a membership filling up, a list outgrowing the tools that used to fit — and the backend can’t keep pace.
Your automations fire late, or twice, or not at all. Everything’s held together in a way you’re afraid to touch, in case the whole thing breaks. Your team burns hours troubleshooting instead of executing. And when you look at your numbers, you’re not sure they’re telling you the truth.
That last one is the expensive one. Every dollar moving through your funnels should trace back to what it actually earned. When it doesn’t, you’re making scaling decisions half-blind — and every gap in the tech is a gap in your revenue.
The real problem isn’t the tools. It’s that no one with real marketing operations expertise is actually owning them.
Sound familiar?
This is exactly what I do
Hi, I’m Roxanne.
I make sure the tech behind your business actually works — so you can get back to growing it.
For over a decade I’ve been the person behind the scenes for scaling coaches and course creators. From Infusionsoft in 2013 to GoHighLevel today, I’ve seen every version of this problem, and I know exactly how to fix it.
I don’t come in as a task executor waiting for a to-do list. I get in the driver’s seat and take full ownership of the tech running your business — your funnels, automations, integrations, CRM, and the attribution layer that ties it all back to revenue — so nothing slips through the cracks and you always know what’s working.
You bring the vision. I make it real in the systems.
That’s not a promise. That’s just what I do.
Getting started is simple
How it works
Book your Backend Discovery Call
We get on a no-pressure call to talk through your business, your tech stack, and where things are breaking down. I ask the right questions, and you leave with clarity — whether or not we end up working together.
We map your backend
Before anything gets built, I dig into your systems, automations, and reporting and give you a clear picture: what’s running, what’s broken, what’s missing, and the order to fix it in. No guessing, no assumptions — just a real plan.
I take the wheel
Once we align on that plan, I get to work. I take full ownership of your tech — fixing what’s broken, building what’s missing, and making sure it all holds as you scale.
The person behind the systems
A little about me
I’ve been living and breathing marketing tech since 2013. What started as an Infusionsoft VA role quickly grew into something much bigger. Over the years I’ve worked behind the scenes for coaches, course creators, and six- and seven-figure businesses — building funnels, automating systems, and making sure the tech actually does what it’s supposed to.
I’m a mom of three, which means I understand what it means to need things to work without having to think about them. My clients trust me with the engine of their business and I don’t take that lightly.
I’m not here to just complete tasks and send invoices. I genuinely care about the businesses I work with and the people running them. When your systems run well your business grows — and that matters to me as much as it does to you.
I work with a small number of clients at a time so I can show up fully for each one. If we’re a fit, you’ll know it from our first conversation.
What others have to say
Don’t take my word for it.
A few words from the people I’ve worked with.
“Roxanne played a pivotal role in transitioning our systems, saving the organization significant money. Her ability to manage and streamline complex systems allowed for greater efficiency — she was our go-to expert for all things tech.”
“Compared to other teams, Roxanne’s accounts generated fewer client complaints, stronger revenue output, and higher client retention. She is exactly the kind of person you want managing the systems your clients depend on.”
“Roxanne didn’t just manage tasks — she thought about the business, anticipated needs, and built systems that made our operations more efficient and scalable. She was quite simply my right hand.”
Platforms & tools I work in
Whatever tech stack you’re running — I’ve worked in it.
A decade across the tools that run coaching and course businesses.
Ready to hand off the tech for good?
If you’re a scaling coach or course creator who’s tired of being stuck in the backend — let’s talk. One conversation is all it takes to know if we’re a fit.
Book a Backend Discovery Call